• June 24, 2024
TikTok Ad Specifications

TikTok Ad specifications are the most important thing that you must understand before running TkTok Ads. As we know, TikTok is a popular social media platform with over 1 billion active users worldwide. It’s a great platform for businesses to reach a large audience and generate leads.

In this article, I’ll cover everything you need to know about TikTok ad specifications, including the different categories of TikTok ads, the different types of TikTok ads, the ad specs for each type of ad, and how to create effective TikTok ads.

TikTok Ad Specifications

TikTok Ad Specifications vary depending on the type of ad. They are the announcement specs for each type of ad

In-feeds

  • Aspect ratio 9:16
  • Minimum resolution 540x960px
  • Maximum resolution 1080x1920px
  • Video file format MP4, MOV, MPEG, 3GP, or AVI
  • Video length 5 to 60 seconds
  • Video file size 500 MB maximum

Branded Effects

  • Aspect ratio 9:16
  • Minimum resolution 720x1280px
  • Maximum resolution 1080x1920px
  • Video file format MP4, MOV, MPEG, or AVI
  • Video length 1 to 15 seconds
  • Videotape file size 500 MB maximum

Types of TikTok Ads

Here are the types of TikTok Ads:

  • Video ads
  • Image ads
  • Spark ads
  • Playable ads
  • Collection ads
  • Bidding and targeting

TikTok Ad Specifications For Types

Here we will discuss the specs for the types of TikTok ads types:

TikTok Video Ads Specifications

TikTok video ads must meet the following conditions:

  • Aspect ratio 9:16
  • minimum resolution 640 x 360 pixels
  • Maximum file size 500 MB
  • Maximum duration 60 seconds

TikTok recommends that you should use videos that are 15 seconds or lower in length. This is because users are more likely to watch shorter videos.

TikTok Image Ad Specifications

TikTok image ads must meet the following conditions:

  • Aspect ratio 1:1
  • Minimum resolution 1080 x 1080 pixels
  • Maximum file size 500 MB

TikTok Spark Ads Specifications

Spark ads are a type of TikTok ad that’s designed to promote your app. They’re short, engaging videos that are shown to users who are likely to be interested in your app.

Spark ads must meet the following conditions:

  • Aspect ratio 9:16
  • Minimal resolution 640 x 360 pixels
  • Maximum file size 30 MB
  • Maximum duration 10 seconds

TikTok Playable Ads Specifications

Playable ads are a type of TikTok ad that allows users to interact with your app before they download it. They’re short, interactive videos that show users how your app works.

Playable ads must meet the following conditions:

  • Aspect ratio 9:16
  • Minimal resolution 640 x 360 pixels
  • Maximum file size 30 MB
  • Maximum duration 30 seconds

TikTok Collection Ads

Collection ads are a type of TikTok ad that allows you to show your multiple products or services at once. They’re a great way to promote a new product launch or to drive traffic to your website.

Collection ads must meet the following conditions:

  • Aspect ratio 1:1
  • Minimal resolution 1080 x 1080 pixels
  • Maximum train size 500 MB
  • Maximum duration 15 seconds

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How to Create Effective TikTok Ads

To create effective TikTok ads, you need to keep many effects in mind:

Keep Your Ads Short And Catchy

TikTok users have short attention spans, so your ads need to be short and engaging. Aim for ads that are 15 seconds or lower.

Use Eye-Catching Illustrations

TikTok is a visual platform, so your ads need to be visually appealing. Use high-quality images and videos that will capture users’ attention.

Add a Call To Action

Tell users what you want them to do after they watch your ad. Do you want them to visit your website? Sign up for your Email list. Download your app. Make sure your call to action is clear and to the point.

By following these tips, you can create effective TikTok ads. It will help you reach your target audience and achieve your marketing goals.

Conclusion

TikTok is a great platform for businesses to reach a large audience and generate leads. So, you just need to understand the platform’s ad spec and the creation of effective ads. By doing this, you can get the most out of TikTok advertising.

Muhammad Irshad
Author and Senior Editor

Muhammad Irshad is the founder of activemarketingfunnel.com, with 8+ years of experience in Social Media Management and Marketing. He is a professional content writer, focusing on technology and Social Media Marketing. He researched, tested, and wrote thousands of articles about everything from messaging apps to social media platforms. He graduated with a B.S. from the University of North Florida in 2018. When he’s not working, you will find him interested in sports or sci-fi movies.

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