YouTube is the second most visited site in the US and the most visited site in the world. With 1.7 billion unique monthly viewers, 54% of its users are male, it is one of the top social networking sites.
The 695 hours of video are uploaded every minute, and more than 100 hours of video are uploaded every minute on mobile devices. It is the best platform and is effective for advertising your product and generating high revenue.
This e-commerce conversion funnel tactic for YouTube will help you generate high ROI. Generally, all types of funnels can be used with YouTube ads. YouTube ads really work best for high-ticket products.
In this article, we will talk about the popular and high-convert E-commerce Sales funnel tactics and strategies used for YouTube ads in 2023.
Table of Contents
E-commerce Sales Funnel Strategy for E-commerce
We will discuss how to set up and build a high-price points E-commerce Sales Funnel that converts specifically at the high end.
This strategy will be appropriate for high-priced products like $70-$100 priced Products. Why should we keep the price of products high?
The reason is that it’s because you require to be taken into account as good. As your ad will be in YouTube ads, they’ll continue to be at higher cost prices.
In recent years, the cost to acquire a single click has been higher than one dollar. The average cost of a click has been in the range of $1-$2 for some time.
Recently, the prices have been moved up to between $1.50 and $2.50, depending on the product type.
How to calculate cost per acquisition?
So, let’s just say, the e-commerce conversion rate is 3% which means that 1 click out of 30 clicks is going to convert.
Suppose that
The cost per click is $2 and The number of Clicks is 30. This is equal to $60. That’s what you’re looking at as a CPA with a 3% conversion rate.
If you have a $50 product and it doesn’t work for you assuming that you own an e-commerce product. If it is an e-commerce affiliate product then they have a higher offer payout phenomenal.
So, these are things you have to take into account. You can get your click costs closer to $1 if your ad creative is very good. If you have a very high conversion rate then obviously you have more leeway.
Tips to Generate High Revenue with E-commerce Purchase Funnel
1. Well-designed YouTube ad Creative
To attract customers to your e-commerce page, you need to have a well-designed YouTube ad for an e-commerce product. Make sure everything you put on your YouTube ad is useful and enticing.
2. Descriptive Product Landing Page
Your product page should also be very descriptive and have testimonials. A continuity or upsell program combined with email follow-ups is essential to the success of any e-commerce funnel.
If you are able to capitalize on YouTube ads, then this type of landing page will come in handy.
That is where you’re going to really take advantage of YouTube ads. Ideally, click costs you really can’t compete with the fact that they will continue to go up while YouTube ads inventory continues to grow.
There are going to be more advertisers and quick prices will continue to go up. So, in the back end, your e-commerce funnel should have dialed in increasing lifetime value whether through continuity programs or getting people to repurchase.
Muhammad Irshad is the founder of activemarketingfunnel.com, with 8+ years of experience in Social Media Management and Marketing. He is a professional content writer, focusing on technology and Social Media Marketing. He researched, tested, and wrote thousands of articles about everything from messaging apps to social media platforms. He graduated with a B.S. from the University of North Florida in 2018. When he’s not working, you will find him interested in sports or sci-fi movies.
