• June 18, 2024
How To Fix TikTok Ads Not Delivering

Many TikTok advertisers have faced the issue of ”TikTok Ads not delivering” and wondered why their efforts aren’t reaching their target audience effectively. There could be various reasons behind this issue.

In this article, I will explore the common reasons behind TikTok ads not delivering and provide practical solutions to help you fix them. So, if you’re ready to boost your ad performance on TikTok and maximize your ROI, keep reading!

What is TikTok Ads not delivering?

TikTok Ads not delivering refers to the situation where your ad campaigns on TikTok fail to reach and engage with your target audience effectively. Despite allocating resources, time, and effort into creating compelling ads, you may find that they are not generating the desired results.

Why are my TikTok ads not delivering?

There are several reasons why this might be happening, and I’m here to help you troubleshoot them. By considering factors and making necessary adjustments, you can increase the likelihood of fixing issues related to TikTok ads not being delivered. The reasons for TikTok ads not delivering are given below:

Ad Consistency

Ad Consistency is a crucial factor to consider when it comes to fixing TikTok Ads not delivering. One aspect of ad consistency is ensuring that the message conveyed in your ad aligns with the landing page or destination you’re directing users to.

If there’s a disconnect between what users see in the ad and what they find on the landing page, they may feel confused, causing them to quickly exit without taking any desired action.

Another important element of ad consistency is maintaining cohesive visuals such as colors, fonts, and imagery across all your ads.

Furthermore, it’s essential to ensure that the tone and messaging used in your ads are consistent with your brand voice. If there’s a mismatch between how you communicate through ads versus other marketing channels like social media posts or emails, it can create confusion for viewers.

How To Fix

To fix issues related to ad consistency on TikTok Ads, carefully review each component of your campaigns – from the text and images/video used to the overall look and feel – making necessary adjustments to ensure cohesiveness. By maintaining consistency across all aspects of your ads, you increase their chances of resonating with viewers and driving better results.

Ad Caption, Text, Image, and Video Issues

When it comes to creating effective TikTok ads, the content you present plays a crucial role in capturing your audience’s attention. If your ads are not delivering as expected, one possible reason could be issues with your ad caption, text, image, or video.

Ad captions and text

Ad captions and text need to be concise yet compelling enough to entice viewers to take action. Avoid using lengthy paragraphs or complex sentences that may confuse or bore your audience. Instead, opt for short and catchy phrases that convey the key message of your ad.

Ad Image

It should align with the overall theme of your campaign and grab users’ attention instantly. Make sure the image is clear and visually appealing – blurry or low-quality images can turn off potential customers.

Ad Videos

Similarly, when it comes to videos for TikTok ads, keep them engaging from start to finish. Use captivating visuals and incorporate movement whenever possible to make them stand out from other content on the platform.

Relevancy of Ad

Another issue could be related to the relevance of your ad content to your target audience. Ensure that you have thoroughly researched and understood who you want to reach with your ads – this will help guide you in crafting content that resonates with them.

Consider whether there might be any technical issues causing problems with displaying or delivering your ads properly. Check if there are any restrictions regarding file size or format specifications set by TikTok Ads Manager.

How To Fix

By addressing these potential issues related to ad captioning, textual messaging, image quality, video engagement, audience targeting relevancy, and technical requirements, you can increase the chances of fixing TikTok Ads not delivering effectively.

Low Budget For Campaign or Ad Set

One common reason why your TikTok ads may not be delivered is due to having a low budget for your campaign or ad set. It’s important to allocate enough funds to reach a wider audience and maximize the potential of your ads.

When setting up your campaigns and ad sets, it’s crucial to consider the daily budget you’re allocating. If your budget is too low, TikTok may not prioritize showing your ads as frequently as they could be. Increasing your budget can help improve the delivery of your ads and increase their visibility.

Additionally, it’s worth considering that higher competition in certain industries or target audiences may require a larger budget in order to effectively compete with other advertisers. By considering the budget for TikTok Ads and increasing your ad spend, you can potentially outbid competitors and gain more exposure for your brand.

It’s also important to regularly monitor the performance of your campaigns and adjust budgets accordingly. If you notice that certain ad sets are consistently underperforming due to low delivery, consider reallocating funds from less successful campaigns towards those that have shown better results.

How To Add Balance To TikTok Ads Manager

TikTok Ads in review or rejected status

TikTok Ads in review or rejected status can be quite frustrating for advertisers. It’s important to understand why your ads are being reviewed or rejected so you can take the necessary steps to fix the issue.

Violation of TikTok’s advertising policies

One possible reason for your TikTok ads being in review is that they may have violated TikTok’s advertising policies. TikTok has strict guidelines on what can and cannot be promoted on its platform, so it’s crucial to ensure that your ads comply with these rules. Common reasons for ad rejection include promoting illegal activities, containing offensive content, or violating copyright laws.

Ad Account Not Set Up Correctly

Another possibility is that there might be an issue with your ad account itself. If there are any discrepancies or inconsistencies in your account information, it could result in a delay or rejection of your ads. Make sure you have set up TikTok Ads Account correctly and all the details in your account are accurate and up-to-date.

How To Fix

While waiting for your ads to be reviewed, you can take this opportunity to double-check all aspects of your campaign – from targeting settings to creative elements like captions, text, images, and videos. Making sure everything aligns with TikTok’s best practices will increase the chances of approval once the review process is complete.

Understanding why your TikTok Ads may end up in review or get rejected is essential when troubleshooting this issue. By following TikTok’s advertising policies closely and reviewing all aspects of your campaign before submission, you can increase the likelihood of having successful ad delivery on this popular social media platform

Under Review TikTok Ads Account

One common reason why your TikTok ads may not be delivered is if your account or specific ads are under review. When an ad is flagged by TikTok’s algorithm or reported by users, it goes into a review process to ensure compliance with their advertising policies.

During this review period, your ad will temporarily stop running and may not deliver any impressions. The length of the review process can vary, but it typically takes around 24-48 hours for a decision to be made.

How To Fix

To fix this issue, all you can do is wait patiently while TikTok completes its review. It’s essential to make sure that your ads comply with the platform’s guidelines before submitting them for review in the first place.

Targeting Narrow Audience

Targeting a narrow audience can be a double-edged sword when it comes to TikTok ads. On one hand, you may think that honing in on a specific group of people will increase your chances of reaching the right audience. However, this approach can also limit the reach and visibility of your ads.

When targeting a narrow audience, it’s important to strike a balance between specificity and broad appeal. If your target audience is too small or niche, you may struggle to generate enough impressions and engagement for your ads.

How To Fix

To fix this issue, consider expanding your target audience slightly while still focusing on the core demographics that are most likely to engage with your content. Experiment with different combinations of interests, behaviors, and demographics to find the sweet spot where you have enough reach without sacrificing relevance.

Incorrect Ad scheduling

Lastly, incorrect ad scheduling could impact how well your advertisements perform on TikTok. Ensure that you have selected appropriate times when users are most active on the platform to increase visibility among potential viewers.

By considering these factors and making necessary adjustments along the way, you’ll be better equipped to fix any issues related to TikTok Ads not delivering effectively.


Fixing the issue of TikTok ads not delivering is crucial for businesses and advertisers looking to harness the platform’s vast potential. The strategies outlined in this article should serve as a valuable guide in troubleshooting and rectifying this common problem.

First and foremost, it’s essential to scrutinize your ad content and make sure it adheres to TikTok’s guidelines, ensuring it is engaging, relevant, and visually appealing. Secondly, meticulous targeting is key, as reaching the right audience is fundamental to the success of your ad campaigns.

By refining your audience parameters and taking advantage of TikTok’s powerful targeting options, you can significantly boost your ad’s performance.

Muhammad Irshad
Author and Senior Editor

Muhammad Irshad is the founder of activemarketingfunnel.com, with 8+ years of experience in Social Media Management and Marketing. He is a professional content writer, focusing on technology and Social Media Marketing. He researched, tested, and wrote thousands of articles about everything from messaging apps to social media platforms. He graduated with a B.S. from the University of North Florida in 2018. When he’s not working, you will find him interested in sports or sci-fi movies.

Leave a Reply

Your email address will not be published. Required fields are marked *