If you want to advertise your business on social media, TikTok is the best platform for advertising your brand and business. With ad performance metrics that are more versatile and intuitive than ever, brands have the opportunity to join in at the right time with a format and approach that matches their unique voice.
Whether it’s driving e-commerce, reaching new users, or helping to create talking point moments, TikTok advertising can help you reach your goals. TikTok advertising is completely different from the other social platforms for advertising. But by understanding the basics of TikTok Ads, TikTok could bring massive results for your business.
In this article, I will show you how to create and set up a TikTok ads account for TikTok advertising.
Table of Contents
How to Create a TikTok Ads Manager Account
Step #1. Goto TikTok Ads Manager
The first step is cool and simple and it includes the creation of a TikTok Ad Account on TikTok Ads Manager. First of all,
- Navigate to the TikTok Ads Manager.
- Then click on “Create” to create a TikTok Ad Account.
Step #2. Sign up For TikTok Ads Manager
A TikTok Ads Manager Sign Up page will open and fill in the boxes with the required information. The required information may be:
- E-mail Address
- Password
- Confirmed Password
- Click on “Send Code” to get the verification code from TikTok and after getting the code, paste that code into the verification code box carefully.
- Don’t forget to check the box to agree to service terms and conditions and the business privacy policy of TikTok.
- Click on TikTok “Sign up” tab to create your Login for TikTok advertising.
Step #3. Register Your Business On TikTok
The next step is completing the registration of your business by filling in the basic required information to use TikTok for Business. Fill in the boxes with some basic information about your business including:
- “Country/Region” where your brand is located,
- Select the category of an “Industry” that describes your brand best.
- You will also need to enter the “Business Name” which must be the same or closely related to your company name.
- Enter the Time Zone and Phone number.
- Select your preferred currency for billing.
Double-check that your given information is correct, especially the Time Zone because reporting will be generated based on the Time Zone given and it cannot be changed later after the successful creation of the account.
- Click on the tab “Register“.
How To Set up Billing Information
After clicking on the “Register” tab, a new pop-up form will open. Here you will be asked to give detailed information about your business and billing.
This information will be used for generating contacts, paying taxes, and sending voucher notifications. The billing information window consists of two sections:
1) Describe your Business Information
In describing your business section, you are required to fill the box with the business website URL, app store URL business store URL, etc.
Pay special attention while entering the URL of your company.
This is the site where users will be directed after clicking the ad. Paste the URL in the following form: https://xyz.com/. It is mandatory that the site must function properly.
2) Enter Billing Information
Fill in the boxes with the billing information including the street address, state/province, and postal code where your business is registered, and also give tax information.
But Tax Information is not mandatory, it is optional.
There are two types of payments:
i) Automatic Payment
You can add a payment method to your TikTok Ads manager and automatically pay for your ads.
You’ll remove access to your payment method after you’ve reached your threshold, or at the end of each month when your card is charged.
ii) Manual Payment
Manual payment is a quick and easy way to pay for individual charges. To get started, select manual payment as your payment method and add money to your account balance before running ads.
After you set up the payment type, you will not be able to change it later.
After filling in the basic and required information and double-checking, click on the arrow present at the bottom to submit the information.
TikTok Team will review the information and will approve the account within 24 hours. Once you get the notification of approval of the account, log in to your account and finish the initial account set-up.