TikTok shop is one of the most popular features today. TikTok shop enabled sellers to sell their products directly in the app. As a TikTok user, you might be wondering how to add your products to TikTok Shop.
In this article, you will learn the process of setting up your TikTok Shop, preparing your products for maximum impact, adding them to your shop, and promoting them effectively.
Table of Contents
Setting Up Your TikTok Shop
To get started, you’ll need to have a TikTok for Business account. If you don’t have one already, it’s easy to create and free of charge!
Once you’ve set up your business account, and create your TikTok Shop account, fill out all the required information. This will include your company name, business category, and email address. Now comes the fun part – adding categories!
Add Categories For Products
Think about how you want to organize your products so that users can easily navigate through them. Whether it’s by product type, collections, or themes – make sure each category is clear and intuitive.
Add Products For Each Category
Once you’ve set up categories, start populating them with products! Each product should have high-quality images that highlight its features and benefits. Write concise yet persuasive descriptions that entice users to learn more or make a purchase.
Adding Prices of Products
Remember to provide accurate pricing information alongside any discounts or promotions available for each item. This not only helps build trust with customers but also encourages impulse buying.
Your TikTok Shop is now ready for action! Now let’s move on to preparing those amazing products of yours before we showcase them on TikTok.
How To Prepare Your Products
Preparing Your Products Before adding your products to the TikTok Shop, it’s important to ensure that they are ready for sale and will attract the attention of potential buyers. Here are some essential steps to prepare your products:
#1. Quality Check
Start by thoroughly inspecting each product to make sure they meet high-quality standards. Ensure that there are no defects or damages that could disappoint customers.
#2. Product Photography
Take eye-catching photos of your products from different angles and in good lighting conditions. Use props or models if necessary to showcase how the product can be used or worn.
#3. Compelling Descriptions
Write compelling and informative descriptions for each product. Highlight its unique features, benefits, and specifications. Use persuasive language to convince customers why they need this item.
#4. Pricing Strategy
Determine a competitive yet profitable pricing strategy for your products. Research similar items on the market to get an idea of what other sellers are charging.
#5. Inventory Management
Keep track of your inventory levels so you can accurately update stock availability on TikTok Shop and avoid overselling or disappointing customers with out-of-stock items.
#6. Shipping Considerations
Decide on shipping methods, costs, and delivery timeframes based on customer expectations and preferences. By following these steps, you’ll be well-prepared to add your products successfully to TikTok Shop!
How To Add Products In TikTok Shop
Now you have set up your TikTok Shop and prepared your products, it’s time to start adding them to your shop! To begin,
#1. Open TikTok Shop Seller Centre Account
- Goto and visit TikTok Shop Seller Centre on the browser.
- Log into the TikTok Shop Seller Centre account to open it on your device
#2. Adding New Product
Now you can add new products to your TikTok Seller Centre account. For this:
Navigate To The Products tab
- Navigate to the “Products” tab present on the left vertical bar.
- Click on the ”Add new product” tab in the Products section of TikTok Shop Seller Centre to add products in TokTok shop.
Adding Basic Information for New Product
Don’t forget to choose relevant categories for each product so they appear in appropriate search results when users browse TikTok Shop. This will increase visibility and improve the chances of potential buyers finding your products.
- Enter the basic information of the product like the Product name and Category of the product and click the ”Publish” tab.
- Add product attributes. It is recommended to add 4 attributes to the product. It will help your product gain more impressions.
Adding Details for New Product
Here, you can add all the necessary details about that want to add products in TokTok shop such as title, description, price, and images.
TikTok Shop Product Image Dimensions
Make sure to provide clear and eye-catching product images that accurately represent each item. You can upload multiple photos from different angles or showcase any unique features.
- You can upload 9 images of products. At least you need to add 3 images so that buyers can learn more about your product.
- The only file types currently accepted by TikTok Shop are JPG and PNG.
- File sizes are limited to 5MB.
- Images must have a minimum resolution of 600×600 pixels.
- Images can have a maximum resolution of up to 6000×6000 pixels.
- Aspect ratio: 1:1.
Adding Product Description
Enter the detailed description of the products that you want to add products in TokTok shop. It is recommended that you include at least 30 characters of description for the product.
When writing product descriptions, be concise yet informative. Highlight key features and benefits while keeping in mind that users tend to skim through text on social media platforms like TikTok.
Use bullet points or short paragraphs for easier readability.
Adding Sales Information
The sales information of the product includes the variations of the product. Enter the option for the variation of the product. The variation list of the product includes retail price, quantity, and seller SKU.
Adding details of Shipping and Shipping Fee
Enter the Product weight and dimensions carefully by selecting weighing and length units. Keep in mind that the product dimension will affect the product freight. It must be within the limited scope of carriage.
The shipping fee of the product is calculated on the base of the weight of the product.
#3. Reviewing Product Details
After filling out all the necessary information for each product, review everything one last time before hitting publish. Take note of any errors or missing details before making them available for purchase.
#4. Publish Your Products
Once you have completed the previous steps, you can publish your products on your TikTok Shop. TikTok Shop also provides analytics to help you track your sales and help your business grow.
Once published, don’t just sit back and wait for sales! Promote your products within the TikTok community by posting engaging videos featuring your merchandise. Utilize popular hashtags related to your niche or collaborate with influencers who align with your brand values.
Consider running ads specifically targeting relevant audiences on TikTok as well. The platform offers various ad formats like TopView Ads or In-Feed Ads which allow you to showcase specific products directly within user feeds – further increasing exposure!
Promoting Your TikTok Shop
Once you have set up your TikTok Shop and added your products, the next step is to promote it to reach a wider audience. Here are some effective ways to promote your TikTok Shop and increase visibility for your products.
#1. Create engaging content:
Take advantage of TikTok’s creative features by creating fun and captivating videos that showcase your products in action. Use popular trends, challenges, or catchy music to make your content more shareable and relatable.
#2. Collaborate with influencers:
Influencer marketing can be a powerful tool for promoting your TikTok Shop. Partner with popular creators who align with your brand values and have a large following. They can help create promotional videos featuring your products and expose them to their fanbase.
#3. Utilize hashtags:
Hashtags are essential on TikTok as they help categorize content and improve discoverability. Find trending hashtags related to your niche or product category, and include them in the captions of your posts.
#4. Engage with the community:
Building genuine connections with other users on TikTok is crucial for promoting your shop organically. Responding to comments, participating in duets or collaborations, and joining relevant community challenges can help grow engagement around your brand.
#5. Cross-promote on other platforms:
Don’t limit yourself to just one social media platform – cross-promote! Share links to specific product videos or highlights from TikTok on other platforms like Instagram or Facebook.
Remember that consistency is key when it comes to promotion on any social media platform like Tiktok; regularly post new content featuring different products from your shop while keeping up with trends that resonate well within the app’s community.
TikTok Shop Best Practices
Now that you have set up your TikTok Shop, prepared your products, and added them to your shop, it’s time to focus on some best practices to make the most out of this exciting platform. Here are a few tips to help you succeed with your TikTok Shop:
#1. Create Eye-Catching Videos:
TikTok is all about creativity and entertainment. Use engaging visuals, catchy music, and compelling storytelling in your videos to grab users’ attention. Show off the unique features of your products and demonstrate how they can add value to customers’ lives.
#2. Collaborate with Influencers:
Partnering with influencers who have a large following on TikTok can significantly boost the visibility of your products. Find influencers whose audience aligns with your target market and collaborate with them for product endorsements or collaborations.
#3. Utilize Hashtags:
Just like other social media platforms, hashtags play an important role in increasing discoverability on TikTok. Research popular hashtags related to your niche or industry and include them in your video captions or comments section.
#4. Engage with Your Audience:
Responding to comments and messages from potential customers shows that you care about their opinions and builds trust in your brand. Take the time to engage with users who interact with your content by liking their comments or replying back.
#5. Run Contests or Giveaways:
Running contests or giveaways is an effective way to generate excitement around your products while also increasing engagement on TikTok. Encourage users to create user-generated content featuring their favorite items from your shop for a chance to win exclusive prizes.
#6. Analyze Performance Metrics:
Keep track of key performance metrics such as views, likes, shares, and conversions using TikTok’s analytics tools or third-party apps designed for tracking social media metrics. This data will provide valuable insights into which types of content resonate best with your audience so you can refine future strategies accordingly. By implementing these best practices, you can maximize the potential of your TikTok
Conclusion:
In conclusion, adding and selling products in TikTok Shop is a straightforward process that can have significant benefits for your business. It can help expand your market, improve brand visibility, and increase revenue streams. With this step-by-step guide, you can confidently add and sell your products on TikTok Shop.
Start today, and who knows, you might soon reach TikTok stardom as the next successful seller on TikTok.
Muhammad Irshad is the founder of activemarketingfunnel.com, with 8+ years of experience in Social Media Management and Marketing. He is a professional content writer, focusing on technology and Social Media Marketing. He researched, tested, and wrote thousands of articles about everything from messaging apps to social media platforms. He graduated with a B.S. from the University of North Florida in 2018. When he’s not working, you will find him interested in sports or sci-fi movies.
