• June 17, 2024
a background image for the article tiktok ads specs

TikTok is a platform that allows users to create and share short-form videos. Those videos are fun, engaging, and entertaining. For advertisers, it has become an excellent location to showcase their products and services to a vast audience.  If businesses are looking to reach a younger demographic, TikTok is a prime platform to promote their products or services.

Brands are increasingly turning to TikTok to reach their target audience. However, creating effective TikTok ads requires an understanding of the platform’s unique Ad Specs. To get the most out of your TikTok advertising campaigns, it’s essential to understand the platform’s ad specifications.

In this article, we’ll provide a comprehensive guide to TikTok Ad Specs, including video length, aspect ratios, file size, and more. We’ll also share tips for creating engaging TikTok ads that resonate with your target audience.

Types of TikTok Ads

TikTok Ads offers a variety of different types of ads to reach your target audience. Brands can choose from ad types such as Branded Effects, In-Feed Native Video and Image Ads, TopView (full-screen video), Brand Takeover, Hashtag Challenge, and more.

Depending on the type of campaign you want to run, the format you pick for the ad may vary. Be sure to select the format that is best suited for your objective.

TikTok In-Feed Ads Specs

In-Feed Video Ads Specs

In-feed video ads are one of the most popular ad types on TikTok. They appear in the user’s “For You” feed as they scroll through videos. These ads are full-screen vertical videos that can be up to 5-15 seconds in length. 

Here are the specifications for creating video ads on TikTok.

  • Videos must be in MP4, .mpeg, .mov, or .avi format
  • Videos must be vertical with a resolution of 720 x 1280 or 640 x 640 or 1280 x 720 pixels
  • The maximum file size is 500MB
  • Video length can be up to 5-15 seconds, depending on the type of ad
  • The aspect ratio should be 9:16 or 16:9 or 1:1
  • The text should be easily readable
This image shows In-Feed Video Ads Specs
In-Feed Video Ads Specs

TikTok In-Feed Image Ads Specs

Image ads are static images with a link to your website or landing page. Here are the specifications for creating image ads on TikTok:

  • Image Size: 1080 x 1080 pixels (recommended)
  • Image File type: PNG, JPEG, JPG
  • Image File Size: Up to 50 KB
  • Aspect Ratio: 1:1 (square)

TikTok TopView Ads Specs

TopView Ads are full-screen ads that appear when a user opens the TikTok app. These ads are also vertical videos that can be up to 5-60 seconds in length. The recommended resolution for TopView Ads is 1080 x 1920 pixels, with a maximum file size of 500MB.

This image shows TikTok TopView Ads Specs
TikTok TopView Ads Specs

TikTok Brand Takeover Ads Specs

Brand Takeover Ads are full-screen ads that appear as soon as the user opens the TikTok app. These ads are either a 3-5 second image or a 3-5 second vertical video. The recommended resolution for Brand Takeover Ads is 1080 x 1920 pixels, with a maximum file size of 500MB.

This image shows TikTok Brand Takeover Ads Specs
TikTok Brand Takeover Ads Specs

Branded Hashtag Challenges

Branded Hashtag Challenges are a great way to engage with your target audience. These ads encourage users to participate in a challenge and create their videos using a branded hashtag.

These ads can include a banner on the Discover page or an in-feed ad. The recommended resolution for Branded Hashtag Challenges is 1080 x 1920 pixels, with a maximum file size of 500MB.

How To Use and Get TikTok API

Hashtag challenge ads encourage users to participate in a challenge related to your brand. Here are the specifications for creating hashtag challenge ads on TikTok:

  • Video Length: Up to 60 seconds
  • Aspect Ratio: 9:16 (vertical)
  • Video File Size: Up to 500MB
  • Video Resolution: 1080 x 1920 pixels 
This image shows Branded Hashtag Challenges Ads Specs
Branded Hashtag Challenges Specs

Branded Effect Ads

Branded effect ads are ads that use AR filters, stickers, and other effects to promote a brand. Here are the specifications for creating branded effect ads on TikTok:

  • Effect Length: Up to 60 seconds
  • Aspect Ratio: 9:16 (vertical)
  • Video File Size: Up to 500MB
  • Video Resolution: 1080 x 1920 pixels (minimum)
  • Image Size: 1080 x 1920 pixels (recommended)

FAQs

How do I know if my TikTok ad is approved?

You can check it in the Status column of your TikTok account. You will also an email and ad campaign approval. Usually, TikTok takes 24 hours to review the campaign.

What is the minimum ad spend for TikTok ads?

At the TikTok campaign level, the minimum daily budget required is $50 and the lifetime budget is $50. At the ad group level, the required daily budget is $20.

How do I measure the success of my TikTok ads?

To measure the success of your TikTok ads, you can use TikTok’s Ads Manager platform. You can analyze the performance of the metrics of your ads such as impressions, clicks, engagement rates, and conversion rates.

Can I use GIFs for TikTok ads?

Yes, now TikTok allows you to use GIFs for ads.

What is the maximum length for In-Feed Ads?

TikTok In-Feed Videos can be up to 60 seconds long.

Can I use landscape videos for TikTok ads?

No, you should use verticle videos for TikTok Ads.

Muhammad Irshad
Author and Senior Editor

Muhammad Irshad is the founder of activemarketingfunnel.com, with 8+ years of experience in Social Media Management and Marketing. He is a professional content writer, focusing on technology and Social Media Marketing. He researched, tested, and wrote thousands of articles about everything from messaging apps to social media platforms. He graduated with a B.S. from the University of North Florida in 2018. When he’s not working, you will find him interested in sports or sci-fi movies.

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