• June 17, 2024
switch to Business Account On TikTok

TikTok is the world’s most popular app for short-form videos. It’s now adopted by 300 million users, and more than 400 million video clips are shared on it daily. So you can bet that your business should start thinking about how to leverage TikTok.

TikTok is an app for creating and sharing short video clips. It has become one of the most popular social media apps on Apple iOS and Android devices.

In this article, I will show you how to switch to a TikTok business account in 2023.

What is the Business Account On TikTok?

A business account is a better place to navigate TikTok as it gives you access to tracking, insights, and other capabilities. They even announced that TikTok will bring new features for business accounts. Some features include in-app analytics, an ad platform, and reporting. These features help the brand to grow its organic outreach with the help of this mobile-based app.

4 Reasons to Switch to a TikTok Business Account

You may be wondering why should I create my business account on TikTok. There are 4 reasons why you should use a TikTok business account.

1. Get insights with a Business Account On TikTok

While there are a lot of reasons to switch to a Business Account on TikTok, the first amongst them is insight.

What I mean by insight is that you can use the insights to make better content. You can find which of your videos have performed well on the platform and thus are doing great for brand promotion.

With this, you can make better videos that offer great engagement.

2. Access to the library sounds

If you are making your own TikTok video and have shortlisted some sounds, you can add those sounds to your TikTok videos with a TikTok business account.

A TikTok business account helps you avail the benefits of using a library sound for your TikTok video. It means that you can use sounds from their library for your own personal use without any hassle.

3. Get Inspired

If you want to make this big TikTok business, you must go there and get inspiration and guidance. Because the inspiration of making a big TikTok business through content is very helpful and useful for you.

4. Find out what’s new features

Discover new features by changing to your TikTok business account. It’s a great way to grow your audience, connect with the community, and start using other great business tools.

How to set up a Business Account On TikTok

  • Open your TikTok app.
  • Tap “Profile” in the lower right corner.
Switching Business Account On TikTok
  • Tap three lines present in the upper right corner.
Switching Business Account On TikTok
  • A new window will be opened. Tap “Settings and Privacy”.
Switching Business Account On TikTok
  • In the “settings and privacy” section, tap “Manage account” in the account section in the uppermost.
Switching Business Account On TikTok
  • A new page will be opened. Tap “Switch to Business Account” in the account control section.
  • Tap “Next”.
Switching Business Account On TikTok
  • Select the category of your business that best describes your brand. 25 categories are available. You can choose the category that describes your business best.
  • The category will not be displayed publicly on your profile. After choosing the category, tap “Next”.
Switching Business Account On TikTok
  • A new pop-up box will display the message of welcome to a new business account. You can edit your profile, otherwise, this step can be skipped.

How To Create TikTok Ads Account


A business TikTok account has the best analytics features and by using those analytics, you can make an analysis of your audience and content posted.

TikTok has become a phenomenon around the globe and because of its popularity, other businesses have adopted it as their social media platform.

TikTok’s user base is increasing day by day. Businesses with accounts on TikTok can find out where their target audience stays and be ready to communicate with them.

Muhammad Irshad
Author and Senior Editor

Muhammad Irshad is the founder of activemarketingfunnel.com, with 8+ years of experience in Social Media Management and Marketing. He is a professional content writer, focusing on technology and Social Media Marketing. He researched, tested, and wrote thousands of articles about everything from messaging apps to social media platforms. He graduated with a B.S. from the University of North Florida in 2018. When he’s not working, you will find him interested in sports or sci-fi movies.

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