Facebook Ads Size and Specs 2023

There are 19 different Facebook ad placements but the user’s feed is the most important and popular advertising placement. It has a higher CTR (Click-through Rate) than ad placements. Due to higher CTR, every advertiser is fighting for space on a user’s Facebook Feed. It is, therefore, the most heavily contested.

It is available both in image or video format and you can opt for either an image ad or a video ad. But there are rules relating to the Facebook ads size and specs, image/video, and the text of your ad. In this article, you will learn a complete guide to Facebook ad size.

Facebook Feed Image Ads

As you know video is quickly expanding in fame, but also the majority of Facebook promotions actually include a solitary picture.

Probably, the image ads format will not change. The reason is that there are simpler ways to use images as ads than to go through the method involved with making a video.

Obviously, your clients need to see what they’re purchasing before they get it. So, if you have any desire to stand out enough to be noticed on Facebook, you want to remember pictures for your promotions.

However, planning picture promotions for Facebook can be interesting. Facebook has consistently made a major issue of messages in pictures. One is that if your picture contains text over 20%, you will get “decreased conveyance”.

Note that Facebook disregards the message in the body when it is a 20% estimation. Facebook offers a device to guarantee that you have a relatively little message in your picture.

The recommended size for Facebook Feed Image Ads:

• Resolution: 1080 x 1080 pixels
• Image Aspect ratio: 1.91:1 to 1:1
• Image Text: No more than 20%
• Image file types: JPG or PNG
• Headline Characters: 27 characters
• Link Description: 27 characters

Facebook Feed Video Ads

The popularity of Video has filled in throughout recent years. So obviously there has been a huge expansion in Facebook channel video promotions.

Facebook Feed Video Ads are not quite the same as Facebook In-stream Video ads (which have a 10-second video limit).

You can use MP4, GIF, or MOV design, with a most extreme document size of 4GB, and the greatest length of 241 min.

Specifications for Facebook Feed Video ads:

• Resolution: at least 1080 x 1080 px
• The recommended ratio for desktops is: 1:1
• The recommended ratio for mobile is: 4:5
• Supported Video Formats: MP4, MOV or GIF
• Max Video Size: 4GB
• Min Video Length: 1 second
• Max video length: 241 minutes
• Video Captions and Sound: Optional but Recommended
• Text on Video thumbnail image: no more than 20%
• Headline Characters: 27 characters
• Link Description Characters: 27 characters

Facebook Carousel Ads

With the Facebook Carousel ad option, brands have the ability to showcase several products in a single advertisement using images or videos. By swiping through the various slides of the carousel ad, users can view different items being promoted. These ads can include both still images and videos.

Furthermore, it is possible to assign different links to each image or video within the Facebook Carousel ad. This means that if you aim to promote multiple products through a single ad, all you need to do is upload the images or videos of the items you want to sell and then link each one to its corresponding product page on your website.

With carousel ads, Facebook allows you to upload up to 10 images or videos for users without navigating to a new page.

By being versatile and combining them, you can show your product’s features to your audience easily.

Facebook Carousel Ads can appear in five different places on Facebook:

• Facebook Feed (Images Format and Videos Format)
• Facebook Marketplace
• Facebook Instant Articles
• Facebook Right Column
• Facebook Audience Network Native, Banner, and Interstitial

The formal sizes of Facebook Carousel image Ads are:

• Minimum image size: 600 x 600
• Recommended image ratio: 1:1
• Recommended image size: At least 1080 x 1080.
• Image file types: JPG or PNG
• Minimum 2 Images and a maximum of 10 Images per Carousel Ad
• Text on Images: no more than 20%
• Text: 125 characters
• Headline Characters: 32 characters
• Link Description Characters: 18 characters

The formal sizes of Facebook Carousel video Ads are:

• Recommended resolution: 1080 x 1080 px
• Maximum video size: 4GB per video
• Aspect ratio: 1:1
• Maximum video length: 240 minutes
• Minimum 2 Videos and max of 10 Videos per Carousel Ad
• Supported Video formats: MP4, MOV or GIF
• Text on video thumbnail image: no more than 20%
• Text Characters (if no link): 125 characters
• Headline Characters: 32 characters
• Link Description Characters: 18 characters

Make Money Using Facebook Marketplace

Facebook Right Column Ads

Facebook right-column ads used to be one of the most common types of Facebook ads The ads present on the right side of the Facebook Feed Page are right-column ads.

They appear on the right side of the desktop Facebook Feed’s screen. As there is an increase in usage of the mobile version of Facebook, the demand for right-column ads has decreased. But it doesn’t mean that the advertisers can’t use them.

Only Desktop Facebook users can see the Facebook right-column ads, but mobile users can’t. Right-column ads are available in image format and carry the same information as News Feed ads.

But Facebook’s right-column ads are smaller than the standard ads and only appear in landscape mode.

The formal sizes and specifications for  Facebook right-column ads are:

• Min image size: 254 x 133 px
• Facebook Right Column Ads Image ratio: 1:1
• Recommended size: 1200 x 1200 px
• Image file types: JPG or PNG
• Text on Images: no more than 20%
• Text (if not link): 125 Characters
• Landing Page URL: Required
• Headline Characters: 40 Character

Facebook In-stream Video Ads

You might be wondering what the difference is between Facebook Feed Video Ads and Facebook In-Stream Video Ads.

The term “in-stream” refers to delivering 5-15 second, non-skippable, mid-roll video ads to people who are already watching Facebook videos on a mobile device.

Since they don’t appear until at least 60 seconds into the main video Facebook In-stream Video Ads have a high success rate. They are effectively short commercial breaks in the main video.

Running Facebook In-stream video ads is a great way to promote your business and get more traffic or conversions.

First of all, only mobile users can see Facebook in-stream ads. The in-stream video ads are not visible on Desktop Facebook Videos.

The formal sizes for Facebook Instream Video ads are:

• Facebook Instream Video ad Aspect ratio 1:1
• Maximum video length: 5 to 15 seconds
• Text on Video thumbnail image: no more than 20%
• Maximum video file size: 4GB
• Video Formats: MP4 or MOV
• Video captions and sound: optional

Facebook Marketplace Ads

Facebook Marketplace allows you to buy or sell things just like eBay or Craigslist. Having a huge user base is a plus point for Facebook Marketplace.

Facebook Marketplace is a section of Facebook where sellers can list their products and services for free, but you can pay to place your ad in it.

Ads can be image or video-based. When people search for and buy a product, they’re more likely to see your ads on Facebook Marketplace if you are selling some local goods or services.

The formal sizes for Facebook Marketplace image ads are:

• Facebook marketplace image size: 600 x 600 px
• Recommended image size: 1200 x 1200 px
• Image ratio: 1:1
• Primary Text (without a link): 125 characters
• Headline: 40 characters
• Maximum file size: 30 MB
• Image file types: JPG or PNG
• Text on Image: no more than 20%

The formal sizes for Facebook Marketplace video ads are:

• The recommended ratio is: 1:1
• Maximum video file size: 4GB
• Max video length: 241 minutes
• Supported video formats: MP4, MOV or GIF
• Text on Video thumbnail image: no more than 20%
• Primary Text (without a link): 125 characters
• Headline Characters: 40 characters
• Link Description: 20 characters
• Aspect ratio tolerance: 3%

Facebook Instant Articles Ads

Instant Articles are text-based content that can be promoted across Facebook. Instant Articles can be used by media companies to distribute fast, interactive articles to their readers within the Facebook mobile app and Messenger.

Facebook Instant Articles is a new format for publishing articles on Facebook. They load quickly, supporting advertisers who want to distribute fast-loading ads to mobile audiences. 

This feature makes it easier for mobile users to understand and engage with content. Advertising can be either images or videos.

The formal sizes for Facebook Instant Article image ads are:

• Min image size: 600 x 600 px
• Max file size: 30 MB
• Supported file types: JPG or PNG
• Aspect ratio: 1:1
• Primary text: 125 characters
• Text on Images: No more than 20%
• Headline: 40 characters
• Link Description: 20 characters

The formal sizes for Facebook Instant Articles Ads videos are:

• Video aspect ratio: 16:9
• Supported Video Formats: MP4, GIF and MOV
• Maximum file size: 4GB
• Max video length: 241 minutes
• Text on Video thumbnail image: No more than 20%
• Headline Characters: 40 characters
• Link Description Characters: 20 characters

Facebook Stories Ads

Facebook Stories are becoming increasingly popular. Similar to Snapchat Stories and Instagram Stories, Facebook Stories are images or short videos that expire after 24 hours.

Ads can appear at intervals, as users scroll through Facebook Stories. If a user doesn’t stop scrolling or tap out of the Story, the ads will run for the full length of time (max 15 seconds).

Facebook Story images are visible for 5 seconds, while videos last up to 15 seconds unless the user swipes out of the story.

The formal sizes for Facebook Stories ad images are:

• Recommended image size: 1080 x 1920
• Image ratio: 1:1
• Text on images: No more than 20%
• Image Format: JPG or PNG

The formal sizes for Facebook Stories Ads videos are:

• The aspect ratio is between 1.91 to 9:16
• Video formats: MP4 or MOV
• Maximum video size: 4GB
• Maximum video length: 15 seconds
• Text on video thumbnail image: No more than 20%

Facebook Collection Ads

If you’re running an eCommerce store, you can generate more revenue by advertising multiple products together in collection ads.

Facebook collection ads appear in people’s news feeds, so it’s important to make them engaging and versatile so users won’t scroll past them.

To help you sell your product, use a combination of images and videos. You can start with a short video that highlights your product’s features.

Then, add three high-resolution images of your best-selling products, along with a video explaining why they’re popular.

When people click on this ad, they see a full-screen, in-app landing page with your brand and products. Customers can purchase your products directly from this landing page.

You can use your product information to drive traffic to your website or store.

The formal sizes for Facebook Collection ad images are:

• Image ratio: 1:1
• Min image size: 600 x 600
• Image file format: JPG or PNG
• Maximum image size: 30MB
• Text on Image: No more than 20%
• Headline Characters: 40 characters
• Primary Text: 125 characters

The formal sizes for Facebook Collections Ads videos are:

• Min resolution: 1080 x 1080
• Maximum video size: 4GB
• Video formats: MP4 or MOV
• Max video length: 120 minutes
• Video length: less than 2 minutes
• Text on video thumbnail image: no more than 20%
• Primary Text: 125 characters
• Headline: 40 characters

Conclusion

Facebook attracts a wide variety of audiences who use it to keep up with their friends and family on a daily basis. 

If you want to advertise and reach a lot of eyeballs online, Facebook is the place to do it. That means they’re always going to figure out how your ads can attract customers. 

To attract potential customers, you’ll want to make sure your advertisements are sized correctly and meet all of Facebook’s specifications for display.