• June 17, 2024
This image is background image for the article TikTok Advertising

TikTok advertising is an increasingly popular way to reach massive audiences. But it can be intimidating without the right information.

In recent years, TikTok has emerged as a major player in the social media world, boasting over one billion active users worldwide.

With its unique algorithm that allows content to go viral in minutes. TikTok has become a powerful tool for brands to reach their target audiences.

In this article, I will explore how to leverage TikTok advertising to promote your business.

What is TikTok Advertising?

TikTok advertising refers to the use of the social media platform TikTok as a marketing tool to promote a business or product.

TikTok offers various ad formats such as In-Feed Ads, Brand Takeovers, Hashtag Challenges, Branded Effects, and TopView ads to help brands reach their target audience.

TikTok advertising allows businesses to capitalize on the platform’s popularity and its unique algorithm that enables content to go viral quickly.

TikTok Video Formats for Advertising

TikTok offers several advertising formats to suit different advertising goals. Here are the most popular ad formats:

In Feed Ads

In-feed video Ads are full-screen 60-second-long video ads. They appear in between user-generated content (UGC) on the TikTok For You page. These include call-to-action buttons.

Brand Takeovers

These are ads that appear immediately when a user opens the app. These are full screen 3-5 seconds long. They can be images, GIFs, or videos and can link to an internal or external landing page.

Hashtag Challenge

These are campaigns that encourage users to create content around a specific hashtag. Brands can sponsor challenges and offer prizes to users who participate.

Branded Effects

These are AR filters or lenses that can be used by users to add a branded twist to their videos.

TikTok TopView Ads

These are ads that appear as soon as a user opens the app, TopView ads can be up to 60 seconds long.

TikTok Ads Specifications

Videos should have a maximum resolution of 1080 x 1920 pixels in MP4 format. The video ads should have 30 frames per second.

Additionally, video ads should last between 15-60 seconds and have no more than 6 additional video clips in a single ad.

Ad copy character length limits should be a maximum of 2200 characters. The ad copy should include relevant information such as pricing or promotions.

Be sure to adhere to these limits when creating your ad copy, as longer copies will not be accepted.

TikTok Ad Specs – Full Explaination

Setting up TikTok Ads Account

To start advertising on TikTok, you’ll need to set up a TikTok Ads account. Here’s how:

Go to the TikTok Ads Manager and click on the Create now button.

This image shows how to start tiktok advertising
Click on ”Create now”

Fill in your account details and select your billing method.

Selecting TikTok Advertising Campaign Objective

You can choose the campaign objective and set up your ad campaign from the TikTok Ads Manager dashboard.

TikTok offers 7 types of objectives.


Objective Objective Details
ReachTo this objective, the ad will be shown to the maximum number of TikTok users


ObjectiveObjective Details
TrafficTo increase the traffic on the website or app
Video ViewsFor increasing videos views to get more engagement on the video
Lead generationFor collecting leads for your business or services
Community interactionTo get more profile visits and more TikTok followers


ObjectiveObjective Details
App PromotionTo increase engagement and installs of the app
Website conversionsTo drive valuable actions on websites like purchase etc.
This image to show tiktok advertising campaign objective options

Selecting TikTok Advertising Targeting Options

To ensure that your ad content reaches the right audience at the right time, TikTok offers several filtering options for targeting.

You can target by gender, age, location, and language, as well as demographic and interest-based filters.

You can also create a custom audience based on interested users who have already interacted with your app or website.

Take advantage of these tools to hone in on the best audience for your ad campaign.

This image shows tiktok advertising options especially interest based targeting

Choosing Ads Placement Options On TikTok

On TikTok, you can advertise in several different placement options to make sure your ads are seen by as many viewers as possible.

Ads may be placed in the feed, search results, video playlists, and between stories. This helps you reach larger audiences with your ad campaigns.

How To Duplicate Campaigns in TikTok Ads 

Set up Your Ad And Launch Your Campaign

Now that you’ve set up your account and chosen your targeting options and ad format, it’s time to create an ad that resonates with your target audience. Here are some best practices to follow:

Keep it short and sweet

TikTok is a short video platform and users have short attention spans, so keep your ad under 15 seconds.

Use eye-catching Visuals

TikTok is a visual platform, so make sure your ad stands out with vibrant colors and bold imagery.

Be Creative

TikTok users love unique and eye-catching content. So you need to use creative elements like music, dance, and humor to make your ad more engaging.

Understand Your Audience

Analyze the data from your past campaigns. Make an optimized campaign for your target audience and create ads that align with their interests and behavior.

Incorporate a Call-to-action

Make it easy for users to take action by including a clear call-to-action in your ad.

Test and iterate

Use A/B testing to try out different ad creatives and tweak your campaigns based on the results.

Submit it for review.

Measure TikTok Advertising Results

To determine the success of your TikTok advertising campaigns, you’ll need to track and analyze your ad performance. Here are some key metrics to measure:

  • Impressions: The number of times your ad was viewed.
  • Clicks: The number of clicks, your ad got.
  • Click-through rate (CTR): The percentage of clicks out of the total number of impressions.
  • Conversion rate: The percentage of users who took the desired action after clicking on your ad.
  • Cost per click (CPC): The average cost per click on your ad.
  • Return on ad spend (ROAS): The revenue generated from your ad campaign is divided by the cost of your ad campaign.


In conclusion, your businesses can reach the target audience with TikTok advertising. You can promote their products or services with this leading social media platform. With a unique algorithm and vast user base, TikTok has become a powerful tool for advertising.

You just need to understand the different ad formats and best TikTok Advertising practices. In this way, businesses can create effective TikTok advertising campaigns. It can help them resonate with their target audience.

By continuously tracking and analyzing campaign metrics, businesses can optimize their campaigns and achieve maximum ROI.

Businesses have an exciting opportunity to expand their reach and connect with a broader audience.

Muhammad Irshad
Author and Senior Editor

Muhammad Irshad is the founder of activemarketingfunnel.com, with 8+ years of experience in Social Media Management and Marketing. He is a professional content writer, focusing on technology and Social Media Marketing. He researched, tested, and wrote thousands of articles about everything from messaging apps to social media platforms. He graduated with a B.S. from the University of North Florida in 2018. When he’s not working, you will find him interested in sports or sci-fi movies.

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